Global Environment Changed for US Movie Studios Since 2000 Case Discussion

Question Description

I’m trying to study for my Business course and I need some help to understand this question.

Go to your eBook (pp. 503-507) and select Case 10: Hollywood goes Global. For this discussion you will read and then answer ONE the following four questions for the case by Friday at 11:59 PM MST. Your discussion post (ONE) should not exceed 200 words. Then please reply to two of your classmates’ answers in order to get full credit for the discussion. These responses need to be more than “I agree with you” and are due by Sunday at 11:59 PM MST.

The initial post is worth 25 points. The two replies are worth 5 points each. Total points possible for the case is 35 points total.

Questions:

  1. How has the global environment changed for U.S. (Hollywood) movie studios since 2000? Explain.
  2. Apply the integration-responsiveness framework (see Exhibit 10.8) to describe which global strategy Hollywood studios followed originally, and how their strategic positioning has changed over time. Explain how and why.
  3. Given the economics of the now global movie industry, what are the strategic implications for Hollywood studios? What are some opportunities, and what are some threats? How should Hollywood movie studios take advantage of these opportunities, while mitigating the threats?
  1. When commenting on the disappointing performance of The Great Wall, movie executives continue to highlight the huge market opportunities in China and emphasize that they will soon find the right formula to make movies that are attractive to both American and Chinese audiences alike. Do you agree with this assessment? Why or why not?
  2. Assuming that movie studios will be able to create breakthrough hits that are attractive for both Eastern and Western audiences, what type of global strategy would that entail? What are some benefits of this type of global positioning? What are some of its risks? Why is this type of global positioning so hard to achieve?

b. What can movie producers do to ensure that future Chinese-American co-productions are more successful? Explain.

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