HOW IS MARKETING CAPITAL EQUIPMENT DIFFERENT FROM MARKETING MRO OFFERINGS
- How is marketing capital equipment different from marketing MRO offerings?
- What are the marketing implications for your company if buyers stop viewing your primary offering as a shopping good and begin considering it a convenience good? How would you respond to the change?
- Can you market unsought goods? If so, how?
- How does packaging add value for consumers and retailers?
- If consumers find the most value in the services of your offering rather than the tangible product, how will perishability, intangibility, variability, and inseparability influence your marketing? Be specific for each characteristic.
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