Marketing Performance Measurement Practices Nissan Discussion

Question Description

Discussion question Due 6/15/2020

Consider performance measurement in a department that you work in or are familiar with. Do you use a balanced scorecard? What are the key performance indicators that you drive towards? What type of behaviors do they drive? Are they discussed extensively and have become part of the corporate culture? If you don’t use them, do you think they could be useful? What types of KPI’s would you choose for your department or area that you are familiar with that would drive employee learning & growth, customer perceptions, internal processes, and financial growth? If you currently are using them, which of these 4 areas are your KPI’s mostly focused on? How are they measured? If you aren’t using KPI’s yet, how would you measure the ones you have chosen? How easy are these to find?

Question responses should be a minimum of 500 words with at least 1 outside, academic strength source.

Instructions for the Comprehensive Case Study

1. Explain how owning and running a food truck might impact your sales and costs (Explain both variable and fixed costs).

2. On a typical day in Kamloops, how many “Ripped Pig” sandwiches must be sold in order to break even? Calculate and explain why this number and breakeven concept should be relevant to the entrepreneurs.

3.If Cat and Joe wish to make a $100,000 profit for the year (after tax), how many pulled pork sandwiches must the Pig Rig sell each day? Assume all days are in Kamloops at regular prices. The profit before taxes is 125,000, use this in the formula.

4. Prepare three contribution-format income statements for one day’s business at the Pig Rig based on 4a) optimistic, 4b) realistic, and 4c) pessimistic projections for a regular, non-event day in Kamloops.  Briefly explain and compare each of them.

5. Prepare three contribution-format income statements for the Bullarama event based on:  5a) an optimistic projection (no onsite competitors), 5b) a conservative projection (one onsite competitor), and 5c) a pessimistic projection (two onsite competitors). Explain and compare each of them.

6. Explain several non-financial advantages and disadvantages of attending the Bullarama event.

7. Cat and Joe’s Pig Rig operates for 180 days each year. 7a) Explain several pros and several cons of operating for 180 days.  7b) Compare/contrast the major advantages and disadvantages of operating for 180 days vs. a full year 365 days.  7c) Which would you recommend and why?

8. Assume instead of one product (the Ripped Pig sandwich), Cat & Joe’s Pig Rig served three items: 1. the Ripped Pig sandwich, which sells for $12 and had variable costs of 40% of sales price; 2. the Pork Taco, which sells for $9 and had variable costs of 35%; and 3. the Mac and Cheese Pulled Pork, which sells for $12 and had variable costs of 50%. Fixed costs were expected to remain at $10,000 per year (180 operational days) and income taxes were expected to be 20%. On a typical day, Cat and Joe would serve a total of 125 customers. The sales mix is as follows: 25 customers would order Mac and Cheese Pulled Pork, 25 would order Pork Tacos, and 75 would order the Ripped Pig sandwich.

8a) Complete an analysis showing the financial results for the above scenario. (Layout the revenue, variable cost and contribution margin for each item).

8b) Assuming the same sales mix as described above, if the entrepreneurs wish to earn a target profit of $100,000 after tax ($125,000 before tax), how many units of each item must be sold? (hint: calculate a per unit contribution analysis for each item and then an average contribution margin will need to be calculated, which is done by multiplying each of the CM’s by the sales mix percentage).  Show your work.

9. Reflection.  FOCUS ON LEARNING: Explain what you have learned about business, making decisions, processes, financial tools, etc. and how each will help you to make better decisions in the future. Be specific with your details.  (Minimum 1 full page for the learning reflection) Other important items to include: Explain the process you used to research, calculate and complete the analyses (indicate all sources used). What did you struggle with the most as you worked on this case?  What particular things do you personally need to work on in order to overcoming some of your struggles or weaknesses?

250  Points for Comprehensive Case Study: Due, June 24

Rough draft           Due  June 18                                            20 Points

 Correct Answers                                                                     50 points

 Steps & Formulas                                                                   40 points

Explanation / Written answers                                                50 points

 Reflection                                                                              90 Points

Total                                                                                     250 Points

Do you have a similar assignment and would want someone to complete it for you? Click on the ORDER NOW option to get instant services. We assure you of a well written and plagiarism free papers delivered within your specified deadline.t assignment.